Marketers who get Twitter #Music could become social media rock stars | Opinion | Marketing Week

Marketers who get Twitter #Music could become social media rock stars | Opinion | Marketing Week: "It might seem odd to some people that Twitter - without a bunch of music rights or an ecommerce store - moved into music. But, more than half of the users on Twitter follow a music artist and eight of the top 10 most followed accounts on Twitter are musicians.. Tony Wang, managing director for Twitter UK spelled it out at the company’s Twitter4Brands conference this week: “Music is the heartbeat of Twitter”."

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Clues Emerge About Twitter’s Music Feature - NYTimes.com

Clues Emerge About Twitter’s Music Feature - NYTimes.com: "Twitter is introducing a music feature that is expected to use the listening habits of users’ friends and contacts to recommend music for them to listen to, giving its more than 200 million users more to send tweets about and another reason to stay logged in. But exactly what form the music service will take is unclear.

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Facebook Still Reigns Supreme With Teens, But Social Media Interest Dwindling | TechCrunch

Facebook Still Reigns Supreme With Teens, But Social Media Interest Dwindling | TechCrunch: "Over the past year, the number of teens who deem Facebook as the most important social media site has dropped from more than 30 percent to just over 20 percent. But it’s not just Facebook. Almost all social media sites have either seen a decline or stagnation in their importance to the teen demographic."

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Do social media ads really work? We put them to the test! | PCWorld

Do social media ads really work? We put them to the test! | PCWorld: "Social media sites already offer free advertising in the form of tweets and Facebook posts, but these tools can only take your brand so far. The next step involves paying for social media ads, and if you're considering this option, you're probably most concerned with one big question: What will my return actually be? Will spending money on an ad on Twitter or Facebook bring more customers to my business than the same amount spent on Google AdWords?"

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Social Media for Musicians: 10 Musts for Social Music Marketing

Social Media for Musicians: 10 Musts for Social Music Marketing: "It’s a busy life, being a DIY musician. Amidst all the booking, touring, songwriting, snapping Instagram photos, and hunting for mandolin strings at 11pm, it’s easy to forget the basics of social media marketing — or at least conveniently ignore them when your schedule is full.
But as they say in the sports world, “It’s all about the fundamentals.”"

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Does This Mean Less Money for Songwriters?

Apple Trying To Undercut The Going Rate For Streaming Radio, Report Claims | TechCrunch: "The Post’s sources provided info on what other competitive services are paying out to labels in order to secure rights, and Pandora comes in lowers at 12 cents per 100 songs streamed. iHeart pays around 22 cents per 100 songs streamed, and Spotify pays 35 cents per 100 tracks played, the highest according to the Post. Apple sees the popularity of Pandora and others, and also wants to include iAds in a streaming service to make it ad-supported and boost that aspect of its business, the sources said."
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Report: Twitter Is an Awful Predictor of Public Opinion

Perhaps unsurprisingly, Twitter reactions generally tend to be more liberal than the national average. Tracing news stories over the past year, Pew saw that Twitter reactions to stories like the federal court ruling a California law banning same-sex marriage was unconstitutional were generally very positive. And during the presidential debates, Twitter opinion was far more critical of Romney than the general public was.
Report: Twitter Is an Awful Predictor of Public Opinion:
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