Social Media- What Any New Band Needs To Know

If you’re in a new band, just trying to find your footing in the big bad world of the music industry, the Internet is your best friend. Social media basically covers a whole spectrum of technologies and platforms from blogs to podcasts, social networking sites and more. In the Internet age, these outlets have been instrumental in helping thousands of acts to get noticed for their music and of course to get signed.

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Sony Music social media strategy engaging consumers around current and past artists

Sony Music show how a music brand can use social media content to engage consumers around their current and past artists. However, the new Michael Jackson album attracts mixed opinions as some say it is “fake” and Sony Music are “trying to cheat consumers”.

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If you have not mass social media as your main connection to your market – you are not only wrong but stupid by Rob Paterson

"Most organizations know that the web is important today – even the most dinosauric. But for most, the web is an up and coming “channel” and most still don’t have a clue about social media – they do it because they have to and they do it without much understanding about how it works and how different it is from their old “Normal”....


...The final arrival of the Beatles on the web – mainly as we see boosted by social media – shows the new reality. That the web amplified by good use of social media is now the primary way of connecting what you have to the public."


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Social Media not Search Drove Beatles Sales for Apple

Link to this NY Times article

Experian Hitwise has analyzed early figures from the Beatles digital launch and has found that social media - not search - drove much of the online traffic surrounding Apple's announcement. Hitwise drew its figures just from Internet traffic in the U.K., and based on that, found that on Nov.16, over a quarter of all Apple traffic came from social network sites, as compared to just 16.59% for the two days prior.