Average starting wage for social media jobs, according to the jobs search site Simply Hired, is about $55,000.
Academia is starting to take the field seriously too. Birmingham City University in England now offers a master's degree in social media. Beginning this fall, Northeastern University in Boston will offer a specialty in social media for master's students studying corporate communications.
"We tried to cover social media in other classes, but we realized that it's become important enough that we need something much more in-depth," said Carl Zangerl, a faculty teacher and coordinator of the Northeastern program.
But no matter how much the title is dressed up, the job still largely involves sending out messages on Facebook and Twitter.