Redefining The Music Industry With Reputation’s Records

“We’ll put you out there,” reads the logo on the Reputation’s Records. While the message is for musicians and their managers, it carries an important message for music fans and listeners as well. The idea behind the mantra symbolizes the way in which the music industry as a whole is changing, a problem reflected in the first few years of RepRecords.

RepRecords, Boston University’s first student-run record label, was started three years ago by then-freshmen Julie Hirsch and Sony Salzman. The two had experience working in the music industry in their native California, and felt that BU lacked a strong music industry base.

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Chamillionaire Takes Control of His Career and His Music

Chamillionaire's career has come full circle. After transitioning from the Houston underground rap scene to the mainstream, with six years at Universal Records under his belt, Chamillionaire is back in control of his career. Last month, the 31-year-old officially parted ways with the label after they refused to release his third album, 'Venom.' Now with a new outlook on his career, and a steady online presence, he is using social media outlets to his advantage.

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Social Media Lessons from Bieber Fever

So how did he do it? Justin’s favorite and most-effective social media tool has been Twitter. He was one of the earliest artists to start using Twitter to reach and build his fan base and now just roughly three years later, he’s got 7.2 million dedicated followers hanging on his every word. He uses Twitter to promote his music, videos, personal appearances and boost ticket and album sales. A quick glance at his Twitter page and you will notice that he responds to each fan and retweets their messages, further proving to his fan base that he truly is “listening.” In addition to promoting his own videos, movie and other tour news, Justin also wisely takes the time to engage with other celebrities (with huge followings) while promoting his appearances on shows like Ellen and Lopez Tonight.

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Social media: Africa’s new musical frontier

There are 400-million cellphone subscribers in Africa. They’re logging onto Facebook and Twitterthrough their phones, says Odita. “Musicians from Africa are engaging with their fans through this. You have artists in Nigeria, who have 20 000 followers and many of them are mostly African. This shows how Africans are really using the tools and engaging with them

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The Recording Academy Presents: Grammy Social Media Rock Stars Summit - Music And Mobile: Beyond The Ringtone

To be held on Friday, Feb. 11 at the Conga Room at L.A. Live, the Summit will be streamed live from 2-3:30 p.m. PT/5-6:30 p.m. ET on GRAMMY.com (http:/www.grammy.com/live) and on YouTube (www.youtube.com/thegrammys), kicking off three days of GRAMMY Live -
a real-time, innovative three-day online broadcast of the VIP events leading up to Music's Biggest Night.

This in-depth discussion will go beyond the ringtone and the digital download to cover the explosive growth of mobile devices as mp3 players, smart phones, tablets and other mobile devices have altered the way consumers interact with music.

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SkyGrid Groups Social Media Platform: Lady Gaga could be first

Where SkyGrid hopes to find a niche is by pulling together online conversations and information about somebody or something (from sources such as Twitter, Facebook, Flickr and more), to a central page, according to Anthony Lund over on Music Rooms. This service can be used by individuals, organizations and brands, knowing that any information they want to give out, such as new releases, tours or products, can be found easily.

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