In 2006, MySpace was reportedly the most popular website in the U.S. Not the most popular social networking site – the most popular overall. Of course, music had a lot to do with that, but now it seems that MySpace (which can hardly be called a social networking site anymore) could be on its way out. Some say it's because of spam, others because of the overly-complex and buggy layout. Millions of bands having to redo their pages when they updated to 3.0 didn't help things either.
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Wednesday, June 29, 2011
Friday, June 24, 2011
SMT Enables Social Media Integration for Live ‘BET Awards ’11’ Broadcast
DURHAM, N.C.--(BUSINESS WIRE)--SMT (SportsMEDIA Technology Corporation), the award-winning and leading provider of data integration, graphics presentation and video enhancement solutions for the sports and entertainment industries, today announced it will provide the underlying technology to integrate social media into the June 26 live broadcast of the “BET Awards ’11.”
Dubbed as the event where “social media meets music mania,” the show will be hosted by Kevin Hart.During the pre-, live, and post-shows, fans’ photos, tweets and Facebook postings will be broadcast in real-time on SMT’s 103-inch interactive GOTO Board®, supplying visual content that will allow celebrities in the back-stage Ford Social Media Lounge to instantly interact with fans after receiving their awards. The star-studded show will feature performers such as Beyoncé, Chris Brown, Drake and Lil Wayne.
Monday, June 20, 2011
Behind the Scenes on 8 Innovative Social Media Campaigns
With the Behind The Social Media Campaign Series, supported by Oneupweb, Mashable took an in-depth look at the makings of eight innovative social media campaigns from Ford, Mattel, Internships.com, Old Spice, Toy Story 3, Edge Shaving Gel, The Voice and Buffalo Wild Wings.
Using Twitter, Facebook, YouTube, Foursquare and SCVNGR, among other social tools, these brands executed successful and engaging social media campaigns worth applauding.
This roundup is dedicated to outlining each campaign. If you find a particular campaign interesting, click through to the article to read the full story.
Using Twitter, Facebook, YouTube, Foursquare and SCVNGR, among other social tools, these brands executed successful and engaging social media campaigns worth applauding.
This roundup is dedicated to outlining each campaign. If you find a particular campaign interesting, click through to the article to read the full story.
Sunday, June 19, 2011
Help wanted: Looking for a few good social media pros
Just a few years ago, companies considered Twitter and Facebook only as afterthoughts, leaving their online corporate identities to be managed by college interns or office tech geeks.
Now, companies and nonprofits across the Web are paying closer attention to their social media presence, and defining roles and tasks for their employees. Worried about public relations gaffes and embarrassing tweets, many are crafting social media policies for their employees.
Now, companies and nonprofits across the Web are paying closer attention to their social media presence, and defining roles and tasks for their employees. Worried about public relations gaffes and embarrassing tweets, many are crafting social media policies for their employees.
Tuesday, June 14, 2011
Do Social Networks Really Help Musicians? Revisited
This is a response to Dan Morgan’s post “Do Social Networks Really Help Musicians?”, a post questioning how useful social networks really are for musicians. Funnily enough, I was actually planning on writing a similar post on my own website just days before. After seeing Dan’s post however, I thought I would share my views on the matter on Music Think Tank instead.
There were some very good points raised both in the article and in the comments, but here’s my take on things. In short, I think social networking websites can be useful if they are used right. Having said that, I don’t think a lot of musicians use them right. Let me explain.
There were some very good points raised both in the article and in the comments, but here’s my take on things. In short, I think social networking websites can be useful if they are used right. Having said that, I don’t think a lot of musicians use them right. Let me explain.
Friday, June 10, 2011
Why did Apple choose Twitter over Facebook for iOS 5?
Apple is ready to integrate a big name social network into its new OS - just as long as it's not Facebook.
When Apple introduced us to iOS 5 at WWDC earlier this week, one of the most attention-getting new features was its deep integration with Twitter. Every preinstalled iOS app now includes the option to share via Twitter and to even include your location. It’s a powerful tool and one many iOS users will be happy to use, but we have to ask ourselves: Why not Facebook? Don’t get us wrong, Twitter is a popular and far-reaching social network that boasts approximately 200 million users and one billion tweets per week. But Facebook’s grip on social media is something that cannot be challenged, and you have to wonder why Apple didn’t connect its service with iOS 5.
When Apple introduced us to iOS 5 at WWDC earlier this week, one of the most attention-getting new features was its deep integration with Twitter. Every preinstalled iOS app now includes the option to share via Twitter and to even include your location. It’s a powerful tool and one many iOS users will be happy to use, but we have to ask ourselves: Why not Facebook? Don’t get us wrong, Twitter is a popular and far-reaching social network that boasts approximately 200 million users and one billion tweets per week. But Facebook’s grip on social media is something that cannot be challenged, and you have to wonder why Apple didn’t connect its service with iOS 5.
Monday, June 6, 2011
A Force Behind Lady Gaga Inc.
Soon after Apple started its music-centric social network Ping last year, Steven P. Jobs reached out to Lady Gaga and her business manager, Troy Carter, for feedback.
At the company’s headquarters in Cupertino, Calif., Lady Gaga peppered Mr. Jobs, Apple’s chief executive, with questions about Ping’s design and how it would work with other social networks. The pop star and Mr. Carter voiced concerns over the lack of integration with Facebook, but they left respecting Mr. Jobs’s overall vision.
At the company’s headquarters in Cupertino, Calif., Lady Gaga peppered Mr. Jobs, Apple’s chief executive, with questions about Ping’s design and how it would work with other social networks. The pop star and Mr. Carter voiced concerns over the lack of integration with Facebook, but they left respecting Mr. Jobs’s overall vision.
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