Jobs in Social Media

Companies Boosting Social-Media Efforts
-- Ninety-four percent of companies planning to put either somewhat more or substantially more resources into social media, according to a Booz & Company/Buddy Media survey of 100 leading companies (60 percent have annual revenues exceeding $1 billion). Only 5 percent companies surveyed will hold social media investment steady, and none said they plan to put fewer resources behind social media.

The main social investment being made is hiring full-time employees to dedicate toward social media. Sixty-three percent of companies surveyed already have a community manager to oversee social media projects and 59 percent plan to hire one. Companies are not as well staffed for content creation - 72 percent plan on hiring creative talent. Other common forms of investment are adding services by partners, creating more content and making more media buys.

The survey shows the important role social media already plans in today's corporations. Thirty-five percent of respondents say their company currently has a senior executive in charge of social media for the entire company. Thirty-eight percent say social media is on the company CEO's agenda.

Social media is not used to achieve hard goals like ROI. Instead, social media is the domain of softer goals and fuzzy metrics. Eighty-eight percent already use social media for public relations and 75% use it for customer service while just 48 percent use social for sales. The companies like social for its ability to build brands, generate buzz and get consumer insights. But only 46 percent use it to generate sales leads and just 38% create sales transactions through social.

The top social platform for these corporations are no surprise. Facebook ranks in the top 3 platforms for 94 percent of the companies. Twitter is a priority for 77 percent and YouTube for 42 percent. MySpace is a top-three priority for only 2 of the 100 companies surveyed. ( Scribd, via IP Carrier)

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Napster Founders to Launch Chatroulette-style Social Network - International Business Times

The founders of music-sharing website Napster are teaming up to create a social network with celebrity investors that will take cues from Chatroulette.]
Users are expected to interact via webcam, and will be "smashed together" by way of being introduced, which sounds...friendly.Reports claim that Airtime will be 'like Chatroulette', but given the latter's reputation for scantily-clad men awkwardly bumping into each other in pursuit of something they think is called a 'woman', surely Parker et al would refrain from likening themselves to the darkest alleyways of the internet.

Flowd, Leading Music Fan Social Network, Launches in the U.S. - MarketWatch

Flowd, the music lover's social network, today announced its official launch in the U.S. The Flowd community now results in 350% higher engagement rates for music fans than on Facebook. Flowd has signed Mike Johns, noted urban mobile brand producer and CEO of Digital Mind State, to develop mobile social media campaigns for major U.S. hip-hop acts, and will detail the latest version of its toolkit at the Digital Music Forum West in Hollywood, October 6-7.

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Myspace’s new owner, Specific Media, said it wants Myspace to become the number one online community music destination — the Hulu of Music, according to a report from All Things D.

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