Like most music events, HSN put the item up for sale on its website weeks before the event. But the company also preceded the event with an hour-long pre-concert show that featured Richie talking about making the album. Moreover, the overall event helped drive social chatter, which in turn was pushed by HSN's own twitter push, Richie's and the Universal Music Group's own social media efforts, Lord said.
How Lionel Richie Sold Nearly 20,000 Albums in an Hour on Home Shopping Network | Billboard.biz:
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