Audition Season is Here

The first audition day for the Popular Music program is just 2 weeks away and we've begun to receive URL submissions.  This is always an exciting time for the faculty as we get to view all sorts of talented folks.  Please get your auditions in soon and be sure to fill out ALL of the paperwork.  If you have any question please don't hesitation to give a call.

The Spring Semester Is Off To an Amazing Start - New Courses!

We began this semester off by adding two new courses to the Pop Music program.  The first is Entrepreneurship for Musicians.  This course helps students understand how to think of themselves as a business and offers all sorts of essential information regarding every aspect of this sort of undertaking.  The second course is The Art and Practice of the Music Producer.  This course begins with an historical overview of the music producer and continues with information about functioning in the studio, dealing with artists and record labels, training your ears and sensitivities.  The initial reaction to both of these courses has been overwhelmingly positive!  There's a great deal of excitement around these hallways!

Our First Pop Music/Social Media Intern

Melanie R. is the first William Peterson Popular Music student to take part in an internship experience.  She will be working at Panetta Studios setting up a YouTube channel.  Panetta Studios is a post production house that works on films, video games, and radio dramas.  The facility is involved in music scoring,  sound design, foley, and voice work.

How To Rock Social Media: 5 Tips From Nic Adler, Owner Of The Roxy | Fast Company

How To Rock Social Media: 5 Tips From Nic Adler, Owner Of The Roxy | Fast Company: "When you run a business that has played host to musical heavyweights like Nirvana and Bob Marley and launched cultural icons including The Rocky Horror Picture Show and The Pee-wee Herman Show, it would be pretty easy to get complacent. Not Nic Adler, owner of The Roxy Theater. Growing up in the business and spending time in the trenches as a band manager gave Adler a unique perspective on delivering a musical experience."

'via Blog this'

Social media hogs spotlight at Midem: Music for Screens: Winter 2012 - chicagotribune.com

Social media hogs spotlight at Midem: Music for Screens: Winter 2012 - chicagotribune.com: "According to Midem, six of the top 10 Twitter accounts are owned by musicians. YouTube has also been a powerful tech tool in the music industry, with one-third of all YouTube videos being music-driven. "Social media is, for me, music business," says Crolot. "During this year's Midem, we will be focusing on the topic of engaging the public thanks to technology tools that now are used like social media. These are the best practices to get the direct connection between artists and fans."

RIAA Accounting: Why Even Major Label Musicians Rarely Make Money From Album Sales | Techdirt

RIAA Accounting: Why Even Major Label Musicians Rarely Make Money From Album Sales | Techdirt: 

"Of course, it's actually even more ridiculous than this report makes it out to be. Going back ten years ago, Courtney Love famously laid out the details of recording economics, where the label can make $11 million... and the actual artists make absolutely nothing. It starts off with a band getting a massive $1 million advance, and then you follow the money:"

The anatomy of a successful digital campaign

The anatomy of a successful digital campaign:

The song has crossed 10 million hits online in a short time. It is now both a local and international phenomenon. It has been viewed multiple times on YouTube. Commented and spread on Twitter. Downloaded and played from mobile devices. It is part of a deliberate campaign by Sony Music to promote a song using the digital medium. A campaign that exemplifies the power of social and digital media to garner interest, engage consumers and grow exponentially as it catches on and spreads.